Use this quick start guide to collect all the information about Microsoft Dynamics 365 Customer Experience (MB-280) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the MB-280 Microsoft Dynamics 365 Customer Experience Analyst exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Microsoft MCA Dynamics 365 Customer Experience Analyst certification exam.
The Microsoft Dynamics 365 Customer Experience certification is mainly targeted to those candidates who want to build their career in Microsoft Dynamics 365 domain. The Microsoft Certified - Dynamics 365 Customer Experience Analyst Associate exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Microsoft MCA Dynamics 365 Customer Experience Analyst.
Microsoft Dynamics 365 Customer Experience Exam Summary:
| Exam Name | Microsoft Certified - Dynamics 365 Customer Experience Analyst Associate |
| Exam Code | MB-280 |
| Exam Price | $165 (USD) |
| Duration | 120 mins |
| Number of Questions | 40-60 |
| Passing Score | 700 / 1000 |
| Books / Training | MB-280T01-A: Configure Dynamics 365 customer experience model-driven apps |
| Schedule Exam | Pearson VUE |
| Sample Questions | Microsoft Dynamics 365 Customer Experience Sample Questions |
| Practice Exam | Microsoft MB-280 Certification Practice Exam |
Microsoft MB-280 Exam Syllabus Topics:
| Topic | Details |
|---|---|
Implement Dynamics 365 Sales (25-30%) |
|
| Configure core functionality of Dynamics 365 Sales |
- Evaluate predictive lead and opportunity scoring model performance - Configure predictive lead and opportunity scoring models - Enable and configure predictive lead and opportunity scoring - Configure the lead qualification experience - Configure the opportunity pipeline view - Interpret the Sales Pipeline chart - Interpret the opportunity pipeline view - Configure and deploy the Sales mobile app - Enable email validation |
| Set up the product catalog |
- Configure product catalog settings - Differentiate the product catalog components - Manage the product lifecycle, including creating, revising, cloning, and retiring - Customize the enhanced experience for adding products - Create product bundles - Configure product families - Build price lists and product pricing - Evaluate product pricing - Configure multiple currencies and evaluate currency calculations |
| Configure goals and forecasting |
- Create and edit goals - Configure rollup queries - Manage forecasts - Build forecasts from templates - Configure security for and access to forecasts |
| Configure and use Sales intelligence features |
- Configure and use the assistant - Configure and manage custom insight cards - Differentiate standard and premium Sales Insights features - Interpret relationship analytics and improve relationship health - Configure Copilot in Sales - Set up conversation intelligence. |
| Configure sales engagement |
- Personalize the Sales accelerator - Customize the workspace - Manage the sales pipeline by using the work list - Configure the Sales accelerator record types and security roles - Create and manage sequences - Create and manage assignment rules - Configure lead and opportunity segments - Configure work assignment - Connect sequences to records |
Configure and customize Dataverse and model-driven apps (25-30%) |
|
| Modify model-driven apps |
- Configure an app for offline work - Configure model-driven apps |
| Perform configuration and setup with native tools |
- Create and manage email templates - Build Word templates - Build Excel templates - Share templates - Configure duplicate detection - Configure bulk deletion - Configure Dataverse search |
| Configure Dataverse table settings |
- Create or modify a table - Create or modify fields - Configure relationship behaviors - Configure auditing of data - Configure connections and connection roles |
| Implement business logic |
- Configure business rules - Configure formula columns - Maintain classic workflows in Dataverse - Configure calculated and rollup columns - Implement business process flows - Evaluate low-code business logic options - Use the Dataverse connector in a cloud flow |
| Customize the user experience |
- Differentiate form types - Differentiate view types - Configure the timeline control - Configure focused view - Embed Power BI dashboard, reports, and tiles |
Implement the Dynamics 365 App for Outlook (10-15%) |
|
| Manage Sales data and interactions in Outlook |
- Differentiate the Dynamics 365 App for Outlook features - Perform common tasks - Deploy the Dynamics 365 App for Outlook to users |
| Configure mailboxes and server-side sync |
- Configure mailboxes - Configure server-side sync - Configure folder-level tracking - Configure email settings |
Implement security and customizations in Dynamics 365 Sales (10-15%) |
|
| Manage security for Dynamics 365 Sales |
- Implement hierarchy security - Manage security roles for Sales - Create and manage teams - Share a model-driven app - Evaluate security privileges by using access checker - Associate Microsoft Entra groups with environments - Diagnose user access issues |
| Customize Dynamics 365 Sales |
- Configure relationship mappings on Sales tables - Configure lead and opportunity status reasons - Configure opportunity close - Configure automatic creation rules for leads |
Demonstrate Dynamics 365 Customer Insights capabilities (10-15%) |
|
| Create unified customer profiles and use the profiles in other apps |
- Share customer profiles and segments in Dataverse - Enhance the sales process by using Customer Insights - Data - Create measures and segments in Customer Insights - Data |
| Create journeys by using real-time marketing |
- Create emails by using templates - Create a segment-based journey - Create a trigger-based journey - Capture information by using forms |
Extend and enhance Dynamics 365 Sales capabilities (5-10%) |
|
| Manage Microsoft 365 Copilot for Sales in Dynamics 365 Sales |
- Deploy Copilot for Sales - Customize Copilot for Sales forms and fields |
| Implement collaboration features |
- Configure document management - Configure Teams calling and dialer - Configure text messages - Configure Teams collaboration |
To ensure success in Microsoft MCA Dynamics 365 Customer Experience Analyst certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Microsoft Dynamics 365 Customer Experience Analyst (MB-280) exam.