Use this quick start guide to collect all the information about CIW Social Media Strategist (1D0-623) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the 1D0-623 CIW Social Media Strategist exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual CIW Social Media Strategist certification exam.
The CIW Social Media Strategist certification is mainly targeted to those candidates who want to build their career in Web and Mobile Design domain. The CIW Social Media Strategist exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of CIW Social Media Strategist.
CIW Social Media Strategist Exam Summary:
| Exam Name | CIW Social Media Strategist |
| Exam Code | 1D0-623 |
| Exam Price | $175 (USD) |
| Duration | 90 mins |
| Number of Questions | 55 |
| Passing Score | 69.09% |
| Schedule Exam |
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| Sample Questions | CIW Social Media Strategist Sample Questions |
| Practice Exam | CIW 1D0-623 Certification Practice Exam |
CIW 1D0-623 Exam Syllabus Topics:
| Topic | Details |
|---|---|
|
Introduction to Social Media
|
- Define "social media" and discuss how social media differs from traditional media. - Describe Web 2.0 and Web 3.0 enabled technologies. - Explain various social communication methods. - Explain the common reasons people use social media and list the types of social media consumers. - Describe the five types of social media services and give examples of these sites. - Explain the differences between social media and mobile social media. - Identify common types of tools used with social media and explain what kind of information they provide. |
|
Social Media in Business
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- Explain factor that influence the facilitation of social media throughout a business. - Plan social media for a fictitious business. - Explain how using crowdsourcing and crowd shaping in social media have affected business innovation. - Identify social media positions and the tasks and responsibilities of each role. - Given a scenario, determine the impact on a business of implementing social media. - Explain the types of communication links that can exist with businesses using social media. - Describe organizational assets to leverage in a social media campaign. - Explain elements that can help boost brand recognition on social media. - Create a personal online social media profile. - List advantages and disadvantages of using social media in business. |
|
Social Media Strategy
|
- Describe the cycle of a social media strategy plan. - Conduct social media audits to assess the social media landscape. - Explain the importance of market segments that impact a social media strategy. - Develop a social media strategic plan that incorporates the business marketing plan and goals. - Develop social media personas for business. - Identify the primary and secondary target social media audiences for a company. - Perform a SWOT analysis based on a social media audit. - Explain the importance of making data driven decisions in a business. - Explain how the Services Marketing Mix are implemented in social media. |
|
Social Media Campaigns
|
- Explain a typical social media campaign and provides examples from current business on the Web. - Demonstrate project management essentials and tasks in relation to a social media campaign strategy. - Develop appropriate personal standards for leadership techniques, customer service strategies and personal ethics. - Identify a word-based learning experience providing social media strategies in a business environment. - Gather appropriate data for a successful social media campaign. - Identify the appropriate metrics for determining of declaring success in social media. - Explain the tactics and strategies for a social media campaign. - Describe how support the message of a social media campaign. - Create a call to action for a social media campaign. - Explain the types of content that can be used in a social media campaign. - Create or select the appropriate content for a social media campaign. - Explain how to find, organize, and share curated content for use in social media campaigns and identify challenges of using curated content. - Discuss the importance of time management and perform a time management analysis. |
| Social Media Platforms |
- Choose the appropriate social media platform and find social networks for a specific industry or niche. - Justify a social media platform choice. - Understand how digital signatures verify authenticity. - Identify the metrics available on social media platforms. - Determine platform specific strategies and tactics you can employ on various social media platforms. - Identify the dynamics of a social media community. - Describe how to build a social media community. - Describe the primary responsibilities of a social media community manager. - Identify communication strategies that allows community members to have a voice in your community. - Determine how to identify and work successfully with social media contributors and influencers. - Identify social media trends and ways to use them to your advantage. |
| Social Media Presentations and Blogs |
- Explain how presentations can be social. - Develop objectives for a social presentation. - Analyze gathered data on audience needs, values, and constraints for a social presentation. - Create a social presentation using a three-part structure. - Deliver a social media presentation. - User techniques to reduce speaking anxiety. - Prepare notes and visual aids for a social presentation. - Describe how to lead a question-and-answer session. - Explain how a business blog can provide multiple functions for social media strategy. |
| Social Media Risk, Reputation and Crisis Management |
- Explain the types of risk related to social media that a business might encounter. - Explain how organized weaknesses can put a business at rick on social media. - Identify the steps to performing a social media risk assessment. - Describe components of an effective social media risk management strategy. - Explain the purpose and importance of social media policies. - Describe social media data and how it might be accidentally or maliciously misused. - Describe legal, regulatory and compliance issues that a business might encounter because of social media. - Explain how copyright affect social media strategy and content. - Describe accessibility compliance responsibilities in social media content. - Implement accessibility compliance in social media. - Identify appropriate netiquette and cultural references as it applies to social media strategies. - Differentiate between ethical and legal responsibilities. - Compare Local and international privacy and tax laws, net neutrality policies, and social media responsibilities. - Consider appropriate security standards as it applies to social media strategies. - Formulate standards to apply ethical reasoning and judgment on issues affected by technological advances. - Identify reputation risk factors for business that are related to social media. - Describe the components that make up a social media crisis plan. - Explain the stages of a social media crisis. |
| Social Media Advertising |
- Describe the differences between paid and organic social media. - Identify the target objective and audience for and advertising campaign. - Explain how to set a social media budget for an advertising campaign. - Describe how to measure the performance of an advertising campaign. - Describe the type of content that makes the best ads on social media, and how to test variations using A/B testing. - Create a Facebook advertisement. - Describe how to advertise on Instagram through a Facebook business page. - Create an X advertisement. - Create a LinkedIn advertisement. - Explain how to advertise on Google platforms. - Describe how to create a Promoted Pin on Pinterest. - Describe how to select the best platform for your business. - Describe best practices for creating social media advertising. |
|
Social Media Metrics and Analytics
|
- Describe what big data is, how it is related to social media, and the types of data that social media generates. - Describe strategies for analyzing big data generated from social media. - Identify the characteristics of big data. - Describe what social media mining is and its process. - Explain how to extract and archive data from social media. - Explain the process of cleaning and transforming big data. - Describe how visualizing big data from social media can help a company when analyzing data. - Describe how to calculate social media ROI. - Identify the types of social media metrics that can be used for different stages of the social media funnel. - Describe what conversion is in social media, how to measure conversion, and the various types of conversion attribution models - Described the types of tools used in social media analytics |
| Social Media Reporting and Optimization |
- Describe what a social media report is and the steps for creating one. - Identify types of social media reports and scenarios where they are useful. - Explain how the audience should be considered when creating a social media report. - Describe what SMO is and how it fits into the social media strategy planning cycle. - Explain how social media can be optimized by integrating it into traditional marketing campaigns. - Describe methods of optimizing content for social media. - Describe how metadata is used for SMO and identifying the types of metadata protocols and their tehri tag structures. - Explain how SMO can have an impact on SEO and steps you can take to improve your SEO using SMO. |
To ensure success in CIW Social Media Strategist certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for CIW Social Media Strategist (1D0-623) exam.