01. Which of the following is a social media optimization technique that can aid in search engine optimization?
a) Share content from third parties that will engage users.
b) Filling out all social media profiles completely.
c) Make sure all social media posts link back to your company's Web site.
d) Creating as many posts as possible, regardless of user engagement.
02. A small book publishing company wants to promote their titles through social media Which strategy would best support them?
a) Post videos of interviews with published authors bundled with "buy now" social commerce options.
b) Offer low cost writing workshops scheduled as shareable events.
c) Auction signed copies of the books on retail shopping sites.
d) Cultivate a relationship with an online book club to share announcements and offer free books
03. You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
a) Create compelling ads and promote well-received organic posts.
b) Evaluate the click through rates to your Web site.
c) Repeal the same posts over and over.
d) Address posts to the entire platform audience.
04. Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.
When he creates a social media posting, which of the following messages would be an effective call to action?
a) Share this with all of your friends
b) Watch this video compilation to see what services we have to offer.
c) Message me for details
d) Schedule a video shoot today, to receive a 10% discount
05. Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
a) Financial loss and corporate identify theft.
b) Theft of intellectual property and cybercrime
c) Reputation damage and financial loss
d) Reputation damage and cybercrime.
06. What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
a) Click-through rates
b) Conversion attribution
c) Total revenue earned
d) Cost per click
07. Which of the following is the chief disadvantage to using social media?
a) A company can lose control of how its corporate logo is used.
b) A company must establish policies covering social media usage and provide training
c) In a crisis situation, a company's reputation can be damaged quickly.
d) You can gather information about what customers want in products.
08. During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
a) Implement, monitor and adjust.
b) Define strategies, implement; monitor and adjust; listen and analyze
c) Implement, monitor and adjust, listen and analyze.
d) Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
09. Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
a) It creates a social character that is engaging the community.
b) It improves brand recognition.
c) So that followers from one platform will automatically become followers on another platform.
d) So that others can manage the accounts when someone leaves.
10. Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
a) Development of a persona.
b) A social media audit.
c) A social media audit and a list of social media goals.
d) Analysis of current user demographic segmentation.
The purpose of this Sample Question Set is to provide you with information about the CIW Social Media Strategist exam. These sample questions will make you very familiar with both the type and the difficulty level of the questions on the 1D0-623 certification test. To get familiar with real exam environment, we suggest you try our Sample CIW Social Media Strategist Certification Practice Exam. This sample practice exam gives you the feeling of reality and is a clue to the questions asked in the actual CIW Social Media Strategist certification exam.