Use this quick start guide to collect all the information about Adobe Target Business Practitioner Expert (AD0-E406) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E406 Adobe Target Business Practitioner Expert exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Target Business Practitioner Expert certification exam.
The Adobe Target Business Practitioner Expert certification is mainly targeted to those candidates who want to build their career in Target domain. The Adobe Target Business Practitioner Expert exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Target Business Practitioner Expert.
Adobe Target Business Practitioner Expert Exam Summary:
| Exam Name | Adobe Target Business Practitioner Expert |
| Exam Code | AD0-E406 |
| Exam Price | $225 (USD) |
| Duration | 136 mins |
| Number of Questions | 68 |
| Passing Score | 46/68 |
| Books / Training | Adobe Target Business Practitioner Expert Prep Guide |
| Schedule Exam | Adobe, Pearson VUE |
| Sample Questions | Adobe Target Business Practitioner Expert Sample Questions |
| Practice Exam | Adobe AD0-E406 Certification Practice Exam |
Adobe AD0-E406 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Planning and strategy |
- Identify business KPIs and successfully translate these into optimization goals given key business requirements - Identify opportunities for optimization based on business KPIs and data analysis - Prioritize test ideas based on business needs, level of effort, and potential for lift - Based on the Adobe Sample Size Calculator, determine how variables impact the activity - Construct test hypotheses based on a given scenario and identify hypotheses elements - Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis - Determine KPI-based primary and secondary success metrics - Assess audience requirements - Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics) |
31% |
| Configuring, Executing and Managing |
- Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer - Apply procedures to create an experience using VEC - Apply procedures to create an experience using Form-Based Composer - Apply procedures to manage experiences within an experience composer - Describe the workflow that applies to creating Target Activities - Apply procedures to create an A/B test activity - Apply procedures to create an XT activity - Apply procedures to create an MVT activity - Understand how AP is used for solutions - Apply procedures to create a Recommendation activity - Apply procedures to create an Audience in Target - Apply procedures to set Goals and Settings - Apply procedures to conduct Activity QA - Apply procedures to manage Activities and Audiences within Target |
42% |
| Analyzing and Reporting |
- Define and evaluate report settings to help set the elements that appear in a report - Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports - Evaluate and identify common problems associated with A/B testing and how to avoid them - Understand how Automated Personalization Summary reports differ from other reports - Evaluate Experience Performance reports (MVT) - Determine the winning variation based on the observed lift, confidence levels and business objectives |
17% |
| Troubleshooting |
- Diagnose activity qualification issues - Use browser debugging tools (including Experience Cloud Debugger) to verify implementation - Verify metrics and reporting |
10% |
To ensure success in Adobe Target Business Practitioner Expert certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Target Business Practitioner Expert (AD0-E406) exam.