01. In the process of setting up a priority in Adobe Target, the user has two activities. One activity targets the branded search keyword, and the second targets the non-branded keyword sneakers. Both targeted activities have the same priority.
What will be displayed to a visitor who is new to the page?
a) The activity that was most recently viewed is displayed.
b) The activity that was most recently activated is displayed.
c) Both activities will be displayed in round-robin.
d) The activity with higher engagement is displayed.
02. The stakeholders of a financial institution stated that if they reduce the number of questions on the application form, then the number of loan application submissions will increase. What is a valid approach to test this hypothesis?
a) Test a loan application that has the same questions written is simpler phrases.
b) Test a loan application form that has easier-to-read sections.
c) Instead of filling the application online, test an option to call a free number for details.
d) Test a loan application form that has fewer number of fields to fill.
03. A company recently bought Target Premium to drive personalization of its web products. The Practitioner has configured Target into separate properties to be used with each individual product. An A/B Test has been set up, and during QA, it is realized that the experience is not rendering as expected.
Which two steps are part of the troubleshooting process?
(Choose two.)
a) Troubleshoot the activity using mboxTrace.
b) Filter the network log using b/ss to see if network calls are firing.
c) Check with the developer team to ensure that a property token is present as part of each target call.
d) Contact the Engineering teams.
04. There is a requirement to compare two different experience on a page, and then traffic will be redirected to the winner. Which type of the A/B activity can be used to meet this requirement?
a) Auto-Allocate
b) Manual A/B Test
c) Auto-Target
d) Multi-Arm Bandit
05. A product owner wants to personalize the user experience based on the visit number for that user and has configured the visit number using profile scripts. The Practitioner would now like to use a Target feature to QA accurate functioning of these profile scripts.
Which two features can be used for this purpose?
(Choose two.)
a) Property tokens
b) mbox trace
c) Response tokens
d) Activity tokens
06. Which recommendation logic should be used when an Adobe Target Business Practitioner wants to make recommendations only based on the item the visitor is currently viewing on the company’s retail website?
a) The most-viewed items in a particular category
b) Customers who bought this item also bought these items
c) Items with similar attributes
d) Recently viewed items
07. When testing a new activity, an experience from a previously deactivated activity continues to show instead of an experience from the new activity. What are two ways to troubleshoot this issue?
(Choose two.)
a) Use incognito mode or a different browser
b) Set the priority higher on the new activity
c) Clear cache and cookies
d) Reactivate and pause the activity
08. Multiple MVT activities were created by an Adobe Target Business Practitioner. During the creation of these activities, the traffic split was set to 25/25/25/25, and the Visitor metric was used for analysis.
While reviewing activity results, the Practitioner noticed a significant difference in the distribution of traffic between experiences in the reporting.
Which action should be taken to resolve this problem?
a) Keep the traffic splits even between the tests.
b) Create a new report with the correct parameters.
c) Change the traffic distribution while running the tests.
d) Adjust the Visitor metric settings.
09. An Adobe Target Business Practitioner wants to launch an A/B Test for new users from Safari browsers. In which two ways can an audience be created for this test?
a) Create a segment in Adobe Analytics, with browser type to be Safari or Firefox, and save.
b) Create a segment in Adobe Analytics, with browser type to be Safari or Firefox, click save, and share it with experience cloud.
c) Combine multiple audiences for each browser, separated with the operator "OR".
d) Combine multiple audiences for each browser, separated with the operator "AND".
10. Which feature within the Visual Experience Composer is useful to navigate to any parent, sibling, or child element?
a) Target Visual Experience Composer Helper
b) The Browse mode
c) The CSS Selector
d) The DOM path
The purpose of this Sample Question Set is to provide you with information about the Adobe Target Business Practitioner Expert exam. These sample questions will make you very familiar with both the type and the difficulty level of the questions on the AD0-E406 certification test. To get familiar with real exam environment, we suggest you try our Sample Adobe Target Business Practitioner Expert Certification Practice Exam. This sample practice exam gives you the feeling of reality and is a clue to the questions asked in the actual Adobe Target Business Practitioner Expert certification exam.