Use this quick start guide to collect all the information about Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E559 Adobe Marketo Engage Business Practitioner Expert exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Marketo Engage Business Practitioner Expert certification exam.
The Adobe Marketo Engage Business Practitioner Expert certification is mainly targeted to those candidates who want to build their career in Marketo Engage domain. The Adobe Marketo Engage Business Practitioner Expert exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Marketo Engage Business Practitioner Expert.
Adobe Marketo Engage Business Practitioner Expert Exam Summary:
| Exam Name | Adobe Marketo Engage Business Practitioner Expert |
| Exam Code | AD0-E559 |
| Exam Price | $225 (USD) |
| Duration | 100 mins |
| Number of Questions | 50 |
| Passing Score | 32/50 |
| Books / Training | Adobe Marketo Engage Business Practitioner Expert Prep Guide |
| Schedule Exam | Adobe, Pearson VUE |
| Sample Questions | Adobe Marketo Engage Business Practitioner Expert Sample Questions |
| Practice Exam | Adobe AD0-E559 Certification Practice Exam |
Adobe AD0-E559 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Administration and Maintenance |
- Determine mapping process between Marketo and CRM - Identify what happened to an asset using the Audit Trail - Recognize differences between users and roles - Given a scenario, identify the best fit for using workspace and partitions - Identify CRM platforms with native Marketo synchronization - Given a scenario, locate where information is referenced |
12% |
| Marketing Activities/Campaign Management |
- Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps - Given a scenario, define the next step - Identify the root cause of a problem - Interpret the relationship between programs, channels, tags and period cost - Demonstrate/apply the correct configuration to Engagement Programs - Give examples of usage for different types of tokens - Summarize the utility of Webhooks in Marketo and how they are used - Identify and apply the appropriate use of the PMCF - Explain the benefits of Global Assets and how to use them - Demonstrate the capabilities of forms - Perform and analyze an A/B test strategy - Identify where a program or asset has been referenced with ‘Used By’ - Troubleshoot communication limits - Use Webinar provider information in an event program |
46% |
| Lead Management |
- Outline the key decision points in defining the lifecycle model - Apply best practices around lead scoring - Implement the appropriate interesting moments - Interpret the lead activity log - Given a scenario, identify the creation source |
12% |
| Data Management |
- Demonstrate how to set up a data management program - Analyze an instance’s data quality - Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists - Summarize how segmentation works |
10% |
| Reporting |
- Given an outcome of a campaign, determine how to set up a program to provide the best reporting - Given a scenario, be able to investigate and assign the appropriate acquisition program |
4% |
| Best Practices |
- Demonstrate the relevance of lead scoring in marketing and sales collaboration - Illustrate the benefits of the folder structure and naming conventions - Apply best practices around A/B testing - Explain the process to perform a quality check on any Marketo program - Explain the process to perform a quality check on an email |
16% |
To ensure success in Adobe Marketo Engage Business Practitioner Expert certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam.