Adobe Marketo Engage Business Practitioner Expert (AD0-E559) Certification Sample Questions

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Adobe AD0-E559 Sample Questions:

01. Which CRM platform offers native synchronization with Marketo?
a) Salesforce
b) Microsoft Dynamics
c) HubSpot
d) Pipedrive
 
02. When should you use partitions in Marketo?
(Choose two)
a) To segment customer data by region
b) To configure API integrations
c) To manage leads for multiple business units
d) To define campaign flow steps
 
03. Your client is using Salesforce as their CRM and wants to ensure all new leads in Marketo are synced with Salesforce. What action should you take?
a) Map Marketo lead fields to corresponding Salesforce fields
b) Create custom lead views in Salesforce
c) Enable Smart List filters for CRM sync
d) Use a manual import/export process
 
04. What is the primary purpose of mapping fields between Marketo and a CRM?
a) To enable real-time reporting on sales metrics
b) To synchronize data between systems for seamless integration
c) To improve the speed of data processing
d) To ensure compliance with data protection laws
 
05. A team member requires access to create and approve assets but should not modify CRM sync settings. What role configuration should you use?
a) Grant administrative access
b) Assign a user the Marketo Admin role
c) Create a custom role with asset creation and approval permissions
d) Disable all permissions except lead management
 
06. Why is lead scoring critical for aligning marketing and sales efforts?
a) It automates the lead conversion process
b) It qualifies leads based on predefined criteria
c) It assigns random scores to leads
d) It eliminates the need for sales follow-up
 
07. The marketing team discovers duplicate leads in their database. What should they do to resolve the issue?
a) Use the Merge Leads feature in Marketo
b) Manually delete duplicate records
c) Assign all duplicate leads to a suppression list
d) Create a segmentation filter to isolate duplicates
 
08. What is a key consideration when defining a lifecycle model in Marketo?
a) Campaign activation timing
b) Identifying stages in the buyer journey
c) Frequency of email sends
d) Use of segmentation filters
 
09. Where can you find details about a lead’s interaction with an asset?
a) Program Membership Tab
b) Audit Trail
c) Lead Activity Log
d) Smart List Filters
 
10. How does Marketo integrate with webinar providers in an event program?
a) Through native connectors
b) By exporting lead data manually
c) By creating custom APIs
d) Using dynamic content

Answers:

Question: 01
Answer: a
Question: 02
Answer: a, c
Question: 03
Answer: a
Question: 04
Answer: b
Question: 05
Answer: c
Question: 06
Answer: b
Question: 07
Answer: a
Question: 08
Answer: b
Question: 09
Answer: c
Question: 10
Answer: a

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