Use this quick start guide to collect all the information about Microsoft Dynamics 365 Customer Insights (Journeys) (MB-220) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Microsoft MCA Dynamics 365 - Customer Insights (Journeys) Functional Consultant certification exam.
The Microsoft Dynamics 365 Customer Insights (Journeys) certification is mainly targeted to those candidates who want to build their career in Microsoft Dynamics 365 domain. The Microsoft Certified - Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Microsoft MCA Dynamics 365 - Customer Insights (Journeys) Functional Consultant.
Microsoft Dynamics 365 Customer Insights (Journeys) Exam Summary:
| Exam Name | Microsoft Certified - Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate |
| Exam Code | MB-220 |
| Exam Price | $165 (USD) |
| Duration | 120 mins |
| Number of Questions | 40-60 |
| Passing Score | 700 / 1000 |
| Books / Training | MB-220T00: Dynamics 365 Customer Insights - Journeys |
| Schedule Exam | Pearson VUE |
| Sample Questions | Microsoft Dynamics 365 Customer Insights (Journeys) Sample Questions |
| Practice Exam | Microsoft MB-220 Certification Practice Exam |
Microsoft MB-220 Exam Syllabus Topics:
| Topic | Details |
|---|---|
Configure Dynamics 365 Customer Insights - Journeys (10-15%) |
|
| Configure the Customer Insights - Journeys app |
- Configure forms, including adding columns to forms and changing form layouts
- Configure views, including adding columns to views
- Configure the model-driven app
- Create and configure columns in tables |
| Configure organization settings |
- Configure domain authentication
- Configure SMS providers, including Microsoft Azure Communication Services |
|
Configure and manage marketing settings
|
- Configure form matching strategies
- Configure compliance profiles - Configure brand profiles - Configure UTM tracking - Configure audiences - Configure frequency capping |
Manage segments and preferences (15-20%) |
|
|
Create and manage segments
|
- Create and manage segments
- Create segments by using Copilot Query Assist - Combine segments by using union, exclude, or intersect logic - Create a segment within a customer journey - Describe table relationships - Describe Customer Insights - Data tables |
| Manage preference centers |
- Create and manage preference centers
- Describe how consent is managed and enforced for email and text messages - Configure opt-in and double opt-in - Describe consent purposes and topics - Import consent records - Describe multi-brand preference centers |
Manage leads, contacts, and accounts (1-5%) |
|
| Manage leads |
- Create leads
- Manage the leads lifecycle - Create and manage lead scoring models |
|
Create and manage accounts and contacts
|
- Create and manage accounts
- Create and manage contacts - Create and manage activities and activity templates |
Manage marketing channels (25-30%) |
|
| Create marketing emails |
- Create a marketing email
- Describe the HTML editor feature in a marketing email - Create and use reusable content blocks - Define mandatory fields for email - Add dynamic content to email - Add conditional content to email - Validate email content for compliance by using the Accessibility Checker - Check spam scores for email content by using Spam checker - Personalize email content - Describe the content ideas copilot - Use specialized links - Include iCalendar files and documents from the asset library |
|
Distribute marketing emails
|
- Define message requirements
- Validate and publish email messages - Send emails without building a journey - Prevent duplicate sends |
|
Create and manage other channels
|
- Create outbound text messages
- Add SMS keywords to a text message - Personalize text messages - Manage SMS keywords - Configure push notifications - Include Customer Voice surveys in messages |
| Create and manage forms |
- Manage form templates
- Create and manage forms - Embed forms in external websites - Implement form capture for externally managed forms - Review form submissions - Describe form hosting options - Describe use cases for extending forms by using JavaScript - Configure form validation rules |
Manage journeys (20-25%) |
|
|
Configure journey orchestration
|
- Create a journey by using a segment
- Configure a journey by using a trigger - Configure A/B testing and review test results - Configure a business goal and measure progress - Add journey reminders - Define journey exit conditions - Add channel optimization to a journey |
|
Manage journey triggers
|
- Describe trigger types
- Describe custom triggers - Create a trigger for a Dataverse record change - Use a custom trigger to run a Power Automate flow - Use conditions in triggers - Move custom triggers between environments |
| Explore insights and analytics |
- Analyze marketing outcomes
- Track campaigns by using UTM codes |
Manage events and webinars (10-15%) |
|
| Create and configure events and webinars |
- Create an event
- Configure an event as a Microsoft Teams webinar - Configure an event as a Microsoft Teams Live event - Configure event agenda, including sessions and tracks - Manage speakers and event team members - Create and manage event forms |
| Manage events |
- Manage event registrations, including attendee check-in and cancellations
- Manage registration, waitlists, and attendees - Configure event capacity and passes - Describe the event management dashboard and event analytics |
To ensure success in Microsoft MCA Dynamics 365 - Customer Insights (Journeys) Functional Consultant certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant (MB-220) exam.