Use this quick start guide to collect all the information about Adobe Target Business Practitioner Professional (AD0-E408) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E408 Adobe Target Business Practitioner Professional exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Target Business Practitioner Professional certification exam.
The Adobe Target Business Practitioner Professional certification is mainly targeted to those candidates who want to build their career in Target domain. The Adobe Target Business Practitioner Professional exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Target Business Practitioner Professional.
Adobe Target Business Practitioner Professional Exam Summary:
| Exam Name | Adobe Target Business Practitioner Professional |
| Exam Code | AD0-E408 |
| Exam Price | $125 (USD) |
| Duration | 100 mins |
| Number of Questions | 50 |
| Passing Score | 31/50 |
| Books / Training |
Adobe Target Foundations Adobe Target Business Practitioner Professional Prep Guide |
| Schedule Exam | Adobe, Pearson VUE |
| Sample Questions | Adobe Target Business Practitioner Professional Sample Questions |
| Practice Exam | Adobe AD0-E408 Certification Practice Exam |
Adobe AD0-E408 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Planning and strategy |
- Identify business KPIs - Given a scenario of business KPIs and data analysis, identify opportunities for optimization - Describe how variables impact an activity - Construct test hypotheses based on a given scenario - Identify hypotheses elements - Describe KPI-based primary and secondary success metrics - Given a scenario, assess audience requirements - Describe appropriate analytics reporting sources (that is, Target or Adobe Analytics) |
26% |
| Configuring, executing and managing |
- Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer - Describe procedures to create an experience using VEC - Describe procedures to create an experience using Form-Based Composer - Describe procedures to manage experiences within an experience composer - Describe the workflow that applies to creating Target Activities - Given a scenario, apply procedures to create an A/B test activity - Given a scenario, apply procedures to create an XT activity - Given a scenario, apply procedures to create an MVT activity - Identify how AP is used for solutions - Identify when to use the Recommendation activity - Describe procedures to create an Audience in Target - Describe procedures to set Goals and Settings - Describe procedures to conduct Activity QA - Describe procedures to manage Activities and Audiences within Target |
50% |
| Analyzing and reporting |
- Describe settings to help set the elements that appear in a report - Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating - Describe common problems associated with A/B testing - Identify how Automated Personalization Summary reports differ from other reports - Describe the features of Experience Performance reports (MVT) - Describe best practices that should be followed in A/B testing execution |
16% |
| Troubleshooting |
- Given a scenario, identify activity qualification issues - Identify the features of browser debugging tools (including Experience Cloud Debugger) - Identify metrics and reporting |
8% |
To ensure success in Adobe Target Business Practitioner Professional certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Target Business Practitioner Professional (AD0-E408) exam.