Use this quick start guide to collect all the information about Adobe Marketo Engage Business Practitioner Professional (AD0-E555) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E555 Adobe Marketo Engage Business Practitioner Professional exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Marketo Engage Business Practitioner Professional certification exam.
The Adobe Marketo Engage Business Practitioner Professional certification is mainly targeted to those candidates who want to build their career in Marketo Engage domain. The Adobe Marketo Engage Business Practitioner Professional exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Marketo Engage Business Practitioner Professional.
Adobe Marketo Engage Business Practitioner Professional Exam Summary:
| Exam Name | Adobe Marketo Engage Business Practitioner Professional |
| Exam Code | AD0-E555 |
| Exam Price | $125 (USD) |
| Duration | 110 mins |
| Number of Questions | 55 |
| Passing Score | 36/55 |
| Books / Training |
Adobe Marketo Engage Foundations Adobe Marketo Engage Professional Prep Guide |
| Schedule Exam | Adobe, Pearson VUE |
| Sample Questions | Adobe Marketo Engage Business Practitioner Professional Sample Questions |
| Practice Exam | Adobe AD0-E555 Certification Practice Exam |
Adobe AD0-E555 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Building and managing programs |
- Identify when to use each of the 4 program types. - Identify why/when to use the event program. - Identify why/when to use the default program. - Identify the special features of engagement program. - Identify the special features of email program. - Recognize what can be cloned. - Identify the benefits of custom tags. - Identify the purpose of channels. - Describe the importance of Period Costs. - Recognize the concept of using lead scoring. - Understanding Communication limits. - Recognizing program membership and acquisition. - Understanding customer preferences (subscription, communication). - Apply best practices for review prior to launch. |
39% |
| Building assets |
- Manipulating files in Design Studio (uploading/replacing images and files). - Create/Modify a form using the Form Editor. - Create/Edit an email using the Email Editor. - Create/Edit a landing page using the Landing Page Editor. - Create/Edit a Snippet in the Snippet Editor. - Distinguish the difference between draft and approved assets. - Distinguish the difference between local and global assets. |
19% |
| Defining and targeting audiences |
- Create/Modify Smart Lists. - Understand Smart Campaign flow steps. - Understand how to schedule and/or activate Smart Campaigns. - Interpret Smart Campaign results. - Describe the purpose of a segmentation and its use. - Identify and navigate the Database. - Explain how to set privacy settings in Adobe Marketo Engage. - Differentiate between Smart Lists and Static Lists. - Define system Smart Lists. - Compare and contrast the different types of Smart Campaigns. - Understand how Smart Campaign triggers and filters work. - Differentiate the different list imports. |
33% |
| Analyzing and building reports |
- Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on) - Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard) - Comprehend Email Insights metrics |
9% |
To ensure success in Adobe Marketo Engage Business Practitioner Professional certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Marketo Engage Business Practitioner Professional (AD0-E555) exam.