Use this quick start guide to collect all the information about Adobe Marketo Engage Architect Master (AD0-E563) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E563 Adobe Marketo Engage Architect Master exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Marketo Engage Architect Master certification exam.
The Adobe Marketo Engage Architect Master certification is mainly targeted to those candidates who want to build their career in Marketo Engage domain. The Adobe Marketo Engage Architect Master exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Marketo Engage Architect Master.
Adobe Marketo Engage Architect Master Exam Summary:
| Exam Name | Adobe Marketo Engage Architect Master |
| Exam Code | AD0-E563 |
| Exam Price | $225 (USD) |
| Duration | 270 mins |
| Number of Questions | 50 |
| Passing Score | 35 / 50 |
| Books / Training | Adobe Marketo Engage Architect Master Prep Guide |
| Schedule Exam | Adobe |
| Sample Questions | Adobe Marketo Engage Architect Master Sample Questions |
| Practice Exam | Adobe AD0-E563 Certification Practice Exam |
Adobe AD0-E563 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Project Leadership and Change Management |
- Given a case study, identify the most common stakeholders - Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope - Given a change to a new process, determine enablement needs and develop an efficient enablement rollout plan - Evaluate an audit and recommend priorities and timeline |
10% |
| Marketo Data Architecture Design |
- Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance - Identify the different types of integrations and when to use them - Evaluate a request to capture data at the campaign level |
18% |
| Marketo Campaign Architecture Design |
- Gather requirements/needs and recommend lead qualification and lifecycle design - Review an existing implementation and provide findings - Given a specific business need, identify the appropriate scoring mechanisms - Review an existing implementation, and recommend actions to scale campaign execution - Outline an operational procedure for lead routing - Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements - Appraise a set of requirements and recommend an approach to campaign logic |
28% |
| Reporting and Attribution |
- Given an online advertising or organic social or content, recommend an approach for reporting - Illustrate how to validate Marketo reporting is tracking lifecycle changes - Identify how to track multi-channel attribution to evaluate ROI - Identify and describe the pros and cons of different attribution models - Given a business requirement, describe the effects of channel, program, tags set up and associated reporting/analytics |
20% |
| Advanced Marketo Governance |
- Given a scenario, identify appropriate steps to improve management or governance - Given a set of requirements, recommend an efficient data schema - Evaluate a customer's implementation and recommend actions to maintain integrity of PII data in the instance with regards to privacy and compliance - Evaluate a Marketo implementation and recommend actions to improve user management - Gather information for a risk assessment and recommend security practices regarding assets and integrations - Recommend when workspaces and partitions should be applied in a given scenario |
24% |
To ensure success in Adobe Marketo Engage Architect Master certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Marketo Engage Architect Master (AD0-E563) exam.