Use this quick start guide to collect all the information about Adobe Marketo Engage Architect Master (AD0-E560) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E560 Adobe Marketo Engage Architect Master exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Marketo Engage Architect Master certification exam.
The Adobe Marketo Engage Architect Master certification is mainly targeted to those candidates who want to build their career in Marketo Engage domain. The Adobe Marketo Engage Architect Master exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Marketo Engage Architect Master.
Adobe Marketo Engage Architect Master Exam Summary:
| Exam Name | Adobe Marketo Engage Architect Master |
| Exam Code | AD0-E560 |
| Exam Price | $225 (USD) |
| Duration | 100 mins |
| Number of Questions | 50 |
| Passing Score | 32/50 |
| Books / Training | Adobe Marketo Engage Architect Master Prep Guide |
| Schedule Exam | Adobe, Pearson VUE |
| Sample Questions | Adobe Marketo Engage Architect Master Sample Questions |
| Practice Exam | Adobe AD0-E560 Certification Practice Exam |
Adobe AD0-E560 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Project Leadership |
- Given a case study, identify the right stakeholders - Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope - Given a modified process, determine who needs enablement and efficient enablement rollout plan - Evaluate an audit and recommend priorities and timeline |
16% |
| Marketo Engage Architecture Design |
- Gather requirements/needs and recommend a lead management and lifecycle design - Review an existing implementation and provide findings - Given a business need, identify the different behaviors for scoring - Review an existing implementation, recommend actions to scale campaign execution - Outline an operational procedure for lead routing multiple countries - Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance - Identify the different types of integrations and when to use them - Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements - Appraise a set of requirements and recommend an approach to campaign logic |
48% |
| Reporting and Attribution |
- Given a model to review, explain the concept of detours in the lifecycle modeler - Given an online advertising or organic social or content, recommend an approach for reporting - Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes - Identify metrics to use in a given report type - Identify how to track multi-channel attribution to evaluate ROI - Identify and describe the pros and cons of different attribution models - Given a business requirement, describe the effects of channel set up to reporting |
20% |
| Advanced Operations |
- Given a scenario, identify appropriate steps to improve management or governance - Given a set of requirements, recommend an efficient data schema - Evaluate a customer’s implementation and recommend actions to improve deliverability - Evaluate a customer’s implementation and recommend actions to improve administration management - Gather information about a client’s implementation and recommend security practices - Explain the applicability of workspace and partitions for a given scenario |
16% |
To ensure success in Adobe Marketo Engage Architect Master certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Marketo Engage Architect Master (AD0-E560) exam.