The purpose of this Sample Question Set is to provide you with information about the Adobe Customer Journey Analytics Business Practitioner Professional exam. These sample questions will make you very familiar with both the type and the difficulty level of the questions on the AD0-E608 certification test. To get familiar with real exam environment, we suggest you try our Sample Adobe Customer Journey Analytics Business Practitioner Professional Certification Practice Exam. This sample practice exam gives you the feeling of reality and is a clue to the questions asked in the actual Adobe Customer Journey Analytics Business Practitioner Professional certification exam.
These sample questions are simple and basic questions that represent likeness to the real Adobe AD0-E608 exam questions. To assess your readiness and performance with real time scenario based questions, we suggest you prepare with our Premium Adobe Customer Journey Analytics Business Practitioner Professional Certification Practice Exam. When you solve real time scenario based questions practically, you come across many difficulties that give you an opportunity to improve.
Adobe AD0-E608 Sample Questions:
01. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
a) Annotations
b) Cross Channel Analytics
c) Data Dictionary
d) Workspace Overview
02. A marketer for a retail company sets the attribution model for a dimension to “First Touch." Why would a “First Touch” attribution model be used?
a) To understand effective touchpoints for conversion
b) To understand effective touchpoints for brand awareness
c) To understand effective touchpoints for content velocity
d) To understand effective touchpoints for customer retention
03. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
a) Start: Start of current week minus 2 days
End: Start of current week plus 6 days
b) Start: Start of current week minus 2 days
End: Start of current week minus 1 day
c) Start: Start of current week minus 3 days
End: End of current week
d) Start: Start of current week minus 5 days
End: Start of current week plus 2 days
04. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
a) Rolling Calculation
b) Conversion Metric Cohort
c) Latency Table
d) Custom Dimension Cohort
05. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
a) The filter was created as “Adhoc”
b) The filter is already in use
c) The filter requires admin access
d) The filter has been archived
06. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
a) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
b) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
c) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
d) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
07. You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
a) Clickthrough Rate, Form Submissions, Ad Impressions
b) Email Sends, Video Views, Bounce Rate
c) Bounce Rate, Page Velocity, Time on Site
d) Orders, Revenue, Cart Additions
08. At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
a) 10 subfolders
b) 5 subfolders
c) 50 subfolders
d) 100 subfolders
09. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
a) In the calendar control check ‘Use rolling dates’ option and choose Start as ‘Start of current week’ plus 1 day and End as ‘Start of current week' plus 8 days
b) In the calendar control check ‘Use rolling dates’ option and choose Start as ‘Start of current week' minus 6 days and End as ‘Start of current week' plus 1 day
c) In the calendar control select ‘Last 7 days’ from the Preset dropdown and then uncheck ‘Use rolling dates’ option with rolling weekly value
d) Select a custom range and manually adjust the start and end dates every week
10. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a “Most Recent” Allocation Model and “Person Reporting Window” Expiration. Why would setting persistence be helpful?
a) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
b) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
c) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
d) Persistence allows you to override the education level Dimension with other demographic data
Answers:
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Question: 01 Answer: c |
Question: 02 Answer: b |
Question: 03 Answer: a |
Question: 04 Answer: d |
Question: 05 Answer: a |
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Question: 06 Answer: b |
Question: 07 Answer: d |
Question: 08 Answer: a |
Question: 09 Answer: b |
Question: 10 Answer: c |
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