Use this quick start guide to collect all the information about Adobe Audience Manager Business Practitioner Professional (AD0-E458) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E458 Adobe Audience Manager Business Practitioner Professional exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Audience Manager Business Practitioner Professional certification exam.
The Adobe Audience Manager Business Practitioner Professional certification is mainly targeted to those candidates who want to build their career in Audience Manager domain. The Adobe Audience Manager Business Practitioner Professional exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Audience Manager Business Practitioner Professional.
Adobe Audience Manager Business Practitioner Professional Exam Summary:
| Exam Name | Adobe Audience Manager Business Practitioner Professional |
| Exam Code | AD0-E458 |
| Exam Price | $125 (USD) |
| Duration | 100 mins |
| Number of Questions | 50 |
| Passing Score | 31/50 |
| Books / Training | Adobe Audience Manager Business Practitioner Professional Prep Guide |
| Schedule Exam |
Adobe Pearson VUE |
| Sample Questions | Adobe Audience Manager Business Practitioner Professional Sample Questions |
| Practice Exam | Adobe AD0-E458 Certification Practice Exam |
Adobe AD0-E458 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Segment Creation and Syndication |
- Identify ways to utilize first-, second-, and third-party data for targeting and analytical purposes - Describe the basic process for the activation of business or campaign goals - Differentiate the methods for segment activation - Identify the different types of destinations - Identify the different types of sources |
32% |
| Trait Creation |
- Given a scenario, identify signals, traits, segments, and audiences - Identify the uses of different types of traits |
16% |
| Reporting and Measurements |
- Given a scenario, generate reports to measure activation or campaign goals - Given a scenario, compare audiences on the basis of match rates |
16% |
| Troubleshooting |
- Given a scenario, troubleshoot inbound data from different sources and source types - Validate format for inbound data files |
10% |
| Taxonomy |
- Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature - Determine the correct technique to maintain an organized platform using a clear folder structure |
12% |
| Profile Merge, ID Sync, and Audience Marketplace |
- Organize user traits into a single unified profile to create household- or device-based audiences - Identify activation using Audience Marketplace |
14% |
To ensure success in Adobe Audience Manager Business Practitioner Professional certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Audience Manager Business Practitioner Professional (AD0-E458) exam.