Use this quick start guide to collect all the information about Adobe Audience Manager Business Practitioner Expert (AD0-E457) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E457 Adobe Audience Manager Business Practitioner Expert exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Audience Manager Business Practitioner Expert certification exam.
The Adobe Audience Manager Business Practitioner Expert certification is mainly targeted to those candidates who want to build their career in Audience Manager domain. The Adobe Audience Manager Business Practitioner Expert exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Audience Manager Business Practitioner Expert.
Adobe Audience Manager Business Practitioner Expert Exam Summary:
| Exam Name | Adobe Audience Manager Business Practitioner Expert |
| Exam Code | AD0-E457 |
| Exam Price | $225 (USD) |
| Duration | 100 mins |
| Number of Questions | 50 |
| Passing Score | 36/50 |
| Schedule Exam |
Adobe Pearson VUE |
| Sample Questions | Adobe Audience Manager Business Practitioner Expert Sample Questions |
| Practice Exam | Adobe AD0-E457 Certification Practice Exam |
Adobe AD0-E457 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Segment creation and syndication |
- Determine the appropriate method to create segments utilizing first-, second-, and third-party data for targeting and analytical purposes - Given a scenario, recommend segments for activation that align to business or campaign goals - Determine the appropriate method to syndicate segments to destinations for activation - Differentiate between the different types of destinations |
25% |
| Trait creation |
- Recommend traits for a given audience strategy - Determine the correct method to create and update rule-based and/or onboarded traits |
17% |
| Reporting and measurements |
- Given a scenario, analyze reports to provide actionable next steps to meet business goals - Given a scenario, analyze audience optimization |
22% |
| Troubleshooting and administration |
- Given a scenario, verify audience delivery information to ensure scheduled delivery needs - Determine the appropriate practice to validate offline inbound files - Given a scenario, determine the correct method to perform QA against the ID sync - Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace |
26% |
| Taxonomy |
- Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature - Determine the correct technique to maintain an organized platform using a clear folder structure |
10% |
To ensure success in Adobe Audience Manager Business Practitioner Expert certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Audience Manager Business Practitioner Expert (AD0-E457) exam.