Use this quick start guide to collect all the information about Adobe Audience Manager Architect Master (AD0-E454) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the AD0-E454 Adobe Audience Manager Architect Master exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual Adobe Audience Manager Architect Master certification exam.
The Adobe Audience Manager Architect Master certification is mainly targeted to those candidates who want to build their career in Audience Manager domain. The Adobe Audience Manager Architect Master exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of Adobe Audience Manager Architect Master.
Adobe Audience Manager Architect Master Exam Summary:
| Exam Name | Adobe Audience Manager Architect Master |
| Exam Code | AD0-E454 |
| Exam Price | $225 (USD) |
| Duration | 100 mins |
| Number of Questions | 50 |
| Passing Score | 29/50 |
| Schedule Exam | Adobe, Pearson VUE |
| Sample Questions | Adobe Audience Manager Architect Master Sample Questions |
| Practice Exam | Adobe AD0-E454 Certification Practice Exam |
Adobe AD0-E454 Exam Syllabus Topics:
| Topic | Details | Weights |
|---|---|---|
| Implementation analysis |
- Determine how to guide and support implementation of AAM as a stand-alone product or as part of a cloud solution - Analyze outbound destination options and recommend an AAM implementation approach - Determine a data onboarding strategy for a business use case - Identify features such as visitor profile viewer, tags, RBAC, and so on, to align with business goals - Determine how to design and test pixels required to create segments and traits |
26% |
| Solution design and recommendations |
- Determine AAM capabilities based on customer use case for audience and activation - Apply procedural concepts to utilize audience identity solutions to complement design architecture - Identify attribute and behavioral data and map it to specific business use cases - Apply procedural concepts to design folder taxonomy and naming convention |
18% |
| Segmentation and activation |
- Apply procedural concepts to create destinations in Audience Manager - Identify signals to create Rule-Based, Onboarded, and Algorithmic Traits - Apply procedural concepts to create segments using frequency/recency - Determine how to create segments using profile merge rules - Apply procedural concepts to create an algorithmic or predictive model - Determine segmentation logic based on use cases |
30% |
| Privacy and data governance |
- Recommend Audience Manager capabilities as it relates to governance, privacy, and security - Identify customer data policies that are in line with government regulations |
8% |
| Performance and reporting | - Determine how to configure reports in AAM to gather signal, traits, and segment performance per business requirements | 18% |
To ensure success in Adobe Audience Manager Architect Master certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for Adobe Audience Manager Architect Master (AD0-E454) exam.